Gaining insight into cider drinkers’ preferences helped Kingfisher reshape Peacock Cider’s rebrand to better connect with consumers.

As we inch closer to the holiday season, there’s one thing on our mind—food! Or maybe three, food, food and drinks! And what better way to complement the occasion than by raising a toast to celebrate the wins of our food and beverage partners.

If you ask two-thirds of Brits, they’ll confirm that as soon as November hits, it officially becomes socially acceptable for it to start snowing those festive ads…

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Agencies make up more than a third of our client base (and we love them). Whether it’s creative, media, brand planning, or social, many agencies share one need: a self-service tool that delivers quick insights.

Here’s how Vodafone used OnePulse to name their product.

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By resolving to better understand your customers this year, you’ll be better positioned to improve your brand’s product development, enhance marketing efforts, and garner greater customer loyalty. Here are three easy steps to jumpstart your New Year goals.