Lois Fearne

The Marketing Pulse: Why influencer marketing in 2025 needs a rethink

Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.

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The Marketing Pulse: Why influencer marketing in 2025 needs a rethink

Influencer marketing in 2025 is facing a trust crisis. Discover what consumers want now and how your brand can build credibility.

Jun 10, 2025
A vibrant mix of food and drink elements including colorful beverages, pistachios, citrus, popcorn, a podcast microphone, and a grocery shopper—illustrating NPD food and drink summer launches for 2025.

The Marketing Pulse: May 2025

What makes a new product actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which products really caught their eye and why.

May 12, 2025
Three colleagues in a casual meeting room with laptops and notes, discussing consumer sentiment insights in front of a brick wall and indoor plants.

Consumer Sentiment: What it is and how to measure it

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Apr 25, 2025
Woman examining a shampoo bottle in a supermarket aisle, representing DIY consumer insights research.

DIY consumer insights: Understand what your audience really thinks

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Apr 25, 2025
OnePulse Pulse Editor with a pop-up showing mobile and browser preview options

OnePulse Labs: Q1 2025

Discover the latest updates on the OnePulse platform.

Apr 10, 2025
Collage of various brand-related images including a glass of red drink, ALDI storefront, Ford steering wheel, creamy white texture, TikTok logo, and McDonald's Happy Meal boxes

The Marketing Pulse: April 2025

What makes a marketing campaign actually stand out? In a world of scrollable sameness, we asked thousands of Brits and Americans which campaigns really caught their eye and why.

Apr 07, 2025

The Marketing Pulse: Easter Marketing

From what sparks spending to what’s missing in current campaigns, this blog unpacks the insights marketers need to shape Easter campaigns that resonate. Whether you’re planning promos, packaging, or messaging, now’s the time to move beyond the bunny.

Apr 01, 2025
Three coworkers in a casual meeting, discussing ideas around a table in a modern office with brick walls and plants.

How AI and Micro-Surveys Are Changing the Market Research Game

Traditional market research methods have long been a bottleneck for business innovation. Learn how AI and micro-surveys can transform market research for you.

Mar 28, 2025
Three survey result cards featuring Duolingo, Jameson whiskey, and Glastonbury Festival.

The Monthly Pulse Newsletter

☘️ St. Paddy’s, Shamrock Shakes, and Mummy Pig’s big news. See what Brits are saying.

Mar 07, 2025
Three survey result cards featuring Peeps-flavored milk, Duolingo’s owl with “RIP,” and chicks in the grass labeled “This trend is no yolk.”

The Monthly Pulse Newsletter

🐣 Peeps Sweet Marshmallow Milk, Duo the Owl’s dramatic “death,” and the wildest egg experiment yet. See how consumers are reacting.

Mar 07, 2025

The Marketing Pulse: March 2025

From Shamrock Shakes to Coca-Cola’s dairy debut, we dive into the latest marketing campaigns from the United Kingdom and United States.

Mar 04, 2025