👋 Welcome to The Monthly Pulse Newsletter!

5pm and it’s still bright…spring, is that you? It’s happening. The days are getting longer, and so is the list of seasonal must-haves. St. Paddy’s Day campaigns are in full swing, and Easter eggs are flying off shelves. In fact, 1 in 10 had already scoffed one as soon as January rolled in.

And now, Glastonbury has dropped its lineup, giving people something else to talk about. 👀

Let’s get into it…

Here are the reactions to the latest campaigns.

🥃 Jameson’s month-long St. Paddy’s push

Jameson is stretching St. Patrick’s Day across the whole of March with Must Be a Jameson, aiming to reach 15 million consumers. Are Brits on board?

• 44% are on board.
• 39% think it’s overkill.
• Only 17% believe longer campaigns make celebrations more fun.

But when it’s time to raise a glass on St. Paddy’s, can whiskey muscle in on stout’s territory? Find out in our blog.

☘️ The UK finally gets the Shamrock Shake

For the first time ever, McDonald’s is bringing the Shamrock Shake to the UK, and 20p from each one sold will go to charity. How are Brits reacting?

• 1 in 3 love a seasonal treat.
• 40% will try it, if the flavour’s right.
• 28% will probably stick to their usual order.

Are Brits drawn in by the charity connection? Read more in our blog.

We track real-time consumer reactions and share them weekly on The Marketing Pulse blog. Head over now for the latest campaign insights on Coca-Cola expanding into dairy, Duolingo’s killer move, and more—it’s all in our blog!

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In other news, here’s how Brits are reacting to the latest headlines. 

🥩 1 in 3 think we should be eating more wild, locally sourced meat over farmed meat

🥛 39% believe full-fat dairy has been unfairly criticised over the years.

💼 Young women now out-earn young men, but 1 in 2 say it’s too soon to call it progress.

💻 28% of millennials fear they will never be able to retire.

🚆 55% say train fares aren’t justified, arguing the service doesn’t match the cost.

💰 Money dysmorphia? 42% say they have a rough idea of their finances, but 1 in 5 are often shocked by their actual balance.

🎸 46% say The 1975, Neil Young, and Olivia Rodrigo don’t quite measure up to past Glastonbury headliners like Coldplay and The Rolling Stones.

🐷 Mummy Pig is expecting! 66% think Peppa will soon have a little sister, and “Poppy” is the top name pick.

🪷 The “woo” is gone. 29% miss the old White Lotus theme song, but 65% are loving the new tune. 

🌼 Daffodils take the crown as Britain’s favourite spring flower, with tulips close behind.

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