Want the inside scoop on how consumers really feel about the latest marketing campaigns? We’ve got the Pulse on it! From Duolingo literally running over its owl (then bringing it back) to Dove giving comedy a go, brands are throwing the marketing rulebook out the window.

Meanwhile, consumers are proving there’s no limit to what they’ll try—like, say, hatching supermarket eggs. Yep, that’s today’s wait, what? news.

Let’s get into it!

Here are the reactions to the latest campaigns.

🕊️Dove’s moist joke

Dove’s latest ad took a comedic spin, playing on the universal discomfort with the word moist. Did the joke land?

• 38% liked seeing a funnier side of the brand.
• 42% felt humor works, but this ad missed the mark.
• 20% prefer Dove’s classic emotional ads.

Should Dove keep the jokes coming? Find out here.

🦉RIP Duo the Owl

Duolingo shocked the internet by “killing off” its iconic green owl, Duo. The result? A wave of grief, conspiracy theories, and some mild relief.

• 42% were in shock.
• 18% were actually grieving.
• 7% felt a little relieved.

But now that he’s back, see how it changed the way people see the owl and the team behind the madness.

🐥Peeps in a bottle

Peeps is taking its signature marshmallow sweetness to the dairy aisle with Peeps Sweet Marshmallow Milk. While some are eager to try this sugary sip, others worry it might be too sweet, or just plain odd.

• 24% are excited.
• 28% are curious.
• 40% said, “No thanks”.

Is this marshmallow-infused milk a sweet dream or a sugar overload? See the full reaction here.

We track real-time consumer reactions and share them weekly on The Marketing Pulse blog. Head over now for the latest campaign insights on Coca-Cola’s dairy move, Elmo’s new role, plus more!

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In other news, here’s how Americans are reacting to the latest headlines. 

👎 2 in 5 consumers are unhappy with brands cutting back on diversity, equity, and inclusion efforts.

🛒 46% feel the new administration doesn’t have their back as consumers.

⚠️ 7 in 10 believe federal layoffs will slow down government services.

🐣 Hatching chicks from store-bought eggs? Believe it or not, 17% have actually tried.

🔥 1 in 10 say Peeps are best used for microwave experiments.

💬 A little more than half (54%) are open to chatting with AI ads, though many say it depends on the brand.

💻 With 1 in 2 people moving on or forgetting it existed, Skype won’t be missed by most.

💚 Shrek 5 is coming, 83% are ready to return to the swamp!

🪷 The “woo” is gone. 29% miss the old White Lotus theme song, but 65% are loving the new tune. 

🚀 While the majority believe space tourism will always be for the rich, 2 in 5 think it could become affordable within the next 30 years.

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