Take a break from analyzing those survey results, top up your coffee, and take a timeout. We Pulsed American consumers on the 2025 Super Bowl ads, and the reactions are in!
Uber Eats x Special US
Uber Eats came up with a wild theory… Football was created to make us hungry. But do consumers agree?
🤤23% are fully convinced
🤯 25% never thought about it before, but now? Mind blown.
🍔 43% aren’t buying it but happily embrace the excuse to feast.
🏟 9% call nonsense. Football is football, end of story.
Now, onto the ad itself—did Uber Eats deliver?
⭐⭐⭐⭐ Absolutely! Most viewers gave it 4 stars, proving that humor and celeb power did their job.
🤩 Matthew McConaughey stole the show. Nearly 50% of viewers were hooked on his performance.
Safe to say, Uber Eats and Special US scored big with this one!
See the full results here.
Mountain Dew x Goodby Silverstein & Partners
Mountain Dew cranked up the chaos with a Taika Waititi-directed ad that was anything but ordinary. A wild ride or just too weird?
📺 Polarizing, to say the least. 25% found it too weird, even for a Super Bowl ad, while another 25% called it clever and definitely memorable. Love it or hate it, people will probably remember it.
😂 Seal as a seal? They loved it. The biggest hit of the ad was, hands down, Seal’s cameo 42% said it was the best part.
🥤 Did it sell Baja Blast? 17% wanted one immediately, 54% left with Kiss from a Rose stuck in their head instead, and 29% are riding the maybe wave.
Unhinged, unpredictable, and absolutely unforgettable. Goodby Silverstein & Partners gave us Seal as a literal seal and Taika-level madness, and we wouldn’t change a thing.
See the full results here.
RITZ x The Martin Agency
Ritz cranked up the flavor for the Super Bowl with Aubrey Plaza and Michael Shannon, serving up their signature salty charm. But did it work?
⭐ Deadpan delivery? Check. High ratings? Also check. 4/5 stars.
🎭 Casting win! 63% said Plaza & Shannon were the perfect picks, capturing the deadpan, salty vibe. But 19% weren’t convinced and thought someone else might’ve been a better fit.
🧂 Who brought the most salt? A perfect 50/50 split. Half crowned Plaza the salt queen, while the other half handed Shannon the shaker. A true salt showdown.
Turns out, sarcasm sells.
See the full results here.
Stella Artois x Artists Equity
David, Dave, and a dash of Stella! Did this ad score?
⭐ People gave it a solid 4/5 stars!
😂 Landed for some, missed for others. 39% laughed more than expected, 21% found it clever but not their favorite, and 17% were confused (…but still kinda liked it).
🤔 Beckham’s fame? Still up for debate. 31% think of him as “Posh Spice’s husband” famous, while the rest were split between him being “Matt Damon famous” (27%) or “Ben Affleck famous” (27%). And 15% put him on “Taylor Swift famous” status.
A toast to Stella Artois!
See the full results here.
Nerds
Loud, lively, and larger than life. Did Nerds just steal the show?
⭐ A crowd-pleaser! 40% called it “pure creative genius”, another 40% found it fun and memorable.
🎨 Eye-catching and exciting! The dancing Nerds (30%) and vibrant colors (29%) had people hooked, while Shaboozey’s vocals (17%) added extra flavor.
🛒 Cravings unlocked; 53% wanted Nerds, with 20% ready to grab a pack ASAP!
This ad was a treat in every way!
See the full results here.
Ready to score a touchdown with your next campaign? 🏈
Don’t fumble your next big idea—book a 30-minute demo here and get a FREE extended trial of OnePulse. Experience the power of real-time insights that’ll have your ad shining brighter than a Super Bowl halftime show.
